Apple
provide its consumers with one of the most outstanding customer service. Many
might have different views based on their personal experience but, I personally
never had any kind of issue with Apple’s service team. When a customer buys a
iProduct from an Apple retail store, he is given a convenient option to help
him setup his/her product. The customer can either do it in store that day or
schedule an appointment. Apple also provide its customer with convenience of
setting up the device from their home through video calling. Apple also has a
group of employees in their retail store called the Genius Bar. The genius bar
job function is to help Apple customer with their product and provide technical
advice related to it. Other than this courtesy service, Apple also provide
options for its customer to purchase an extended warranty. The extended
warranty could be extended up to two years and they cover and technical faults
and also accidental damage to the device.
In
2006, Apple paired with a non-profit organization (RED) to promote awareness about
AIDS. Apple provide its customers an option to purchase a (RED) co-branded
product for which the profits contributes directly to Global Funds to fight
AIDS and towards making the world AIDS free. Currently, Apple along with (RED)
organization is working on a research where they are finding ways to stop the
transmission of AIDS from mother to the Baby. Apple is of the biggest partner
of (RED) organization along with Bank of America.
