What drives the consumer to purchase an iPhone? Some would
say it’s the features, while others would argue over its design. According to
me, Apple’s iPhone gives you more of hedonic value than utilitarian value. That
is, it gives us good feeling and satisfaction. Apple has gone on to become one
of the world’s strongest tech brand through its marketing tactics.
When purchasing
an iProduct, consumers are driven by social factors and psychological factors.
The external stimulus for iPhone can be created through a number of mediums.
Some of them includes social media, TV, magazine and also sometimes just by
walking past those big hoardings. Apple also offers its customers accessories options
that can be bought separately, along with its iPhones which includes the wireless
headphones Airpords, iWatch etc.
Some of
the nonmarketing-controlled information source includes thousands of YouTube channels
that review tech products and also, websites like Cnet and many more. One of
the best source for marketing-controlled information is Apple branded stores
and also apple.com.
Apple
has also started to offer financing through its credit partner Barclays Card
and also through various carriers. This allows consumers a variety of options
to pay for their iProducts. It also offers college student a special discount
on some of its product line.
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