Apple Inc. has been a leading innovator
in the cellphone industry for the past decade. Earlier this year, Apple sold
its billionth iPhone. Apple has a vast target market. It includes everyone from
teenagers to Generation X, in its target market. Its iMessage emojis to iTunes
service to more sophisticated, yet easy to use apps such as GarageBand and
iMovie are all example of Apple’s component lifestyles products. Apple has a
product for everyone from a teenager to a college student and from a
businessman to a musician.
In
the recent years, Apple’s marketing environment focus has been on technological
factors. Apple has been heavily investing in Research and Development. This
year, so far it has already invested 10 billion dollars in R&D. Apple
strive for innovation as its slogan says, “Think Different”. Apple’s recent
risk of the removal of headphone jack is another example of its focus on technological
innovation. Apple is also slowly trying to drive us away from our traditional
laptops to its new iPad pro. Apple’s new ad “What’s a computer?” evident apple’s
long-term marketing strategy with its iPad pro tablets
No comments:
Post a Comment