Ch. 18- Social Media and Marketing

Apple is the world's largest information technology company by revenue and the world's second-largest mobile phone manufacturer. But, has yet to open an official company account on any social networking sites. Apple doesn’t use social media marketing as extensively as its competitors.

            Unlike its competitors, they also do not use social media to introduce their new products. Apple have tendency to keep secret about their products until launch. Instead of using social media, Apple tend to drive consumers towards their interactive company website, www.apple.com . On their website, along with buying its products one can find anything and everything- from their product launch event videos to every detail about their product. One can also chat with apple specialists to resolve any issues.

            Although Apple Inc. doesn’t have any official account with @apple domain, it is present on the social media through its CEO Tim Cook and its other flagship services such as Apple Store, Beats and Apple Music. In 2015, they also started a twitter account, Apple Support (@applesupport) with focus towards improving customer experience. Apple Support share tips and tricks for Apple users as well as answer product and support questions. Even though Apple invest very minimal in social media marketing, its loyal customers helps comprehensively in marketing. We all have at least one friend or follow at least one page that will have posted about the upcoming iPhone 7 by now. Apple benefits a lot from third-party marketing carried through their customers and other Tech gurus and websites dedicated to Apple News such as, 9to5mac.com.